CLIENT: LG
CAMPAIGN: Perfect holiday oven.
Promoted LG ProBake Convection™ ovens while staying on brand voice for LG and Sears. An abundance of product information made it challenging to message everything in a clear manner.
CLIENT: SEARS
CAMPAIGN: Abandoned cart email triggers.
RESPONSIBILITY: Added personality to the abandoned cart emails to increase clicks and secure a sale. This is playing off of the online dating scene that has become so ingrained in our culture.
CLIENT: SEARS
CAMPAIGN: Abandoned cart email triggers.
Messaged customers using personification to elevate and increase clicks while differentiating them from competitors.
CLIENT: CITI MASTERCARD
CAMPAIGN: Incentivize holiday shopping.
Engaged Shop Your Way® members to use their card for added rewards. Worked with design to showcase multiple offers in a contextually clear manner while adhering to legal and brand requirements.
CLIENT: CORY VINES
CAMPAIGN: New athleisure brand.
Messaged the launch of a new brand of workout gear through an exclusive offer for members.
CLIENT: SEARS
CAMPAIGN: Wish Book holiday promotion.
Messaged to customers that the Sears Wish Book was back after many years. Engaged shoppers to explore the catalog for gift ideas.
CLIENT: SHOP YOUR WAY
CAMPAIGN: Holiday surprise points.
Created and pitched this concept. The movement of the animation, active messaging style, and holiday theme measured a 3% uplift in clicks.
CLIENT: fuboTV
CAMPAIGN: Live streaming the Kentucky Derby.
Engaged Shop Your Way® members to sign up for fuboTV. Used an editorial approach to entice members with a Kentucky Derby theme, trivia, and CASHBACK in points offer.
CLIENT(S): MULTI-PARTNERSHIP
CAMPAIGN: B-ball gear for the Big Game.
Engaged Shop Your Way® members to shop with the program’s partnerships. Streamlined the multi-offer email with an overarching headline introduction while trying to keep things concise.