Client: Shop Your Way

Project goal: Create a less promotional email that was engaging and interesting to members. Social buttons were added as the email’s call-to-action in order to gain traffic on the client’s Twitter and Facebook channels.

Client: The Sweet Press

Wrote and pitched names for a client’s new business that offered collateral (everything from print design to baked goods) for special events. Crafted three name options through a competitive analysis — and The Sweet Press was born.

Clients: Kmart and Sears

Project goal: Write and develop content for the client’s social media channels to engage customers and drive more traffic to the site. Worked with client to align with their hashtag strategy, utilizing the same hashtags each post while sprinkling in witty or trending hashtags.