New Business Pitch: C&S Loyalty Program Audio Script
I wrote a few radio scripts for a branding project to acquire a new client. It focuses on the launch of UpRewards, which is a name we pitched to them for their rewards program. V/O talent with the program’s spokesperson personified as Meg (My Exclusive Grocer) and a friend.
Script One
Friend: So, what’s the gameplan?
Meg: Big-time savings on party platters for the Big Game from Mariano’s!
Meg: Wings, sammies, charcuterie…
Friend: Sounds like a slam dunk!
Meg: Um…with UpRewards by Mariano’s, I always score the best deals, game-day party platters or everyday groceries.
Friend: That’s what I call a home run!
Meg: You know the Big Game is football, right? Anyway, everyone can save with UpRewards. Just sign up for free in-store or at Mariano’s dot com.
Friend: GOOOAAA
Meg (interrupting & fading out): Nope! Nope! Wrong sport.
